The quality life cycle dictates the type of quality management tools or techniques to be applied. Each case should be based on the most appropriate tool for a particular organization, depending on its history, culture, needs and capabilities. What does your quality journey look like mapped out on the quality lifecycle? Where are you now? How can the life cycle help you to scenario plan for the future? Are you stagnating or in decline? Is it time to energize or regenerate your quality efforts?